When dealing with personnel in specialized functions such as R & D or finance, how to change the perspective and values during communication and focus on the needs of the communication object; understand the key points of communication when reporting upwards, in project regular meetings, communicating and collaborating with business departments externally; clarify that numbers are not the purpose of communication, but results and suggestions are; use the information architecture model to highlight core information and organize supporting data (FABE, pyramid structure, closed - loop communication model); popularize the principles of visual thinking and the effect of accurate numerical presentation; use the “story - telling” technique to increase influence.