Project Background:
A large home textile enterprise plans to select qualified shopping guides and supervisors from within the year to make them elite lecturers of the "Elegant Hostess" course and excellent marketing campaign personnel through systematic training.
Under such circumstances, it is necessary to provide systematic training for this group of personnel, including:
Teaching skills
Campaign planning and execution
Empowerment of courses that can be performed at four salon activities
Summary and evaluation meeting of year-end lecturers
Project Objectives:
1. Cultivate more than 30 elegant hostess elite lecturers
2. Implement 150 tasting meetings per year, creating more than 10 million sales
Project process:
Stage 1 :
Determine the theme of the salon (clarify the theme of the salon through interviews in various dimensions)
Phase 2:
Courseware design and development (courseware development and design according to the theme, combined with the company's products)
Phase 3:
Four course empowerment workshops 4 days and 3 nights including TTT, marketing salon planning
(Teaching skills: mastering teaching techniques and marketing salon planning and execution methods, as well as certification of 4 courses)
Stage 4:
Graduation ceremony